Building Beloved Hospitality Brands Through Storytelling and Experience Design - Jessica Gidari, Hospitality Lab

In this episode, Jessica Gidari, Senior Director of Design and Concept Development at Union Square Events' Hospitality Lab, discusses the art of creating a standout brand in hospitality today through storytelling and experience design.Listeners will learn:The Importance of Brand Narrative: Discover why going beyond logos and fonts to craft a compelling story is crucial for your hospitality brand's success.Starting the Branding Process: Gain insights into the research and discovery phase of br...