#331: Marketing Strategies of a Digital Nomad Ghostwriter Earning $750 per Hour

The real test of the strength of your own positioning, messaging and marketing is when the economy is challenging. Not when clients are flush with cash and enjoying overinflated marketing budgets — as they were over the past three years. That’s why it’s so important to continually improve your own marketing skills and habits. And that’s why the topic of marketing your business will be a recurring theme in this podcast and in my newsletter for the next few months. Because, frankly, the past few years have made us soft. It was too easy to land work. My guest in this week’s episode is Amy Suto, a freelance memoir ghostwriter and Amazon KDP publishing expert. What I find impressive about Amy’s business is that over the course of a few short years she’s been able to go from earning $30 an hour as a freelance writer to earning a whopping $750 an hour. Not only that, but she’s continually booked solid at that rate. And she does this while spending a big part of the year traveling and working from beautiful locations all around the world. It almot sounds too good to be true, doesn’t it? In this episode Amy explains where she started, how she got to her current level of success, what she does to continually attract her ideal clients, and how she can command these ultra-high-end rates. (Hint: narrowing down your focus is a big part of her secret!) We talk a lot of strategy, but we also get tactical. It’s a great conversation for any writer, regardless of where you are in your journey.

Om Podcasten

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.