Developing a Proprietary Logistics System for a Consumer Brand With Jenny Fleiss

In this episode of "High Bit," Initialized partner and Rent the Runway co-founder Jenny Fleiss discusses how she developed a proprietary logistics system for a consumer brand. Jenny opens up about the early challenges faced in starting Rent the Runway, the strategic decisions made in scaling a complex operation, and how she built an in-house logistics team. CHAPTERS 00:00 Introduction 1:45 Jenny's transition to investing and current areas of investing interests at Initialized. 4:38 The initial logistics challenges at Rent the Runway. 6:36 Partnering with local dry cleaners and scaling operations. 9:01 Building a proprietary logistics system from scratch. 13:00 Key takeaways from managing and scaling a complex logistics operation.