The State of Influencer Marketing in 2020 w/ Fatima Scott of Collectively

Fatima Scott is a senior manager at Collectively, a pioneering influencer marketing agency connecting brands with the most creative voices on social media. They are one of the leading marketing agencies that links top brands with social media influencers. Collectively works with brands like Delta, converse, EOS, absolute Zappos and LinkedIn.   Fatima joins the podcast to discuss what Collectively looks for in influencers to work with, how influencers can start landing collaborations, which Instagram metrics are most important and why micro-influencers are poised for more success than ever in 2020.   To connect with Fatima:   Apply to join Collectively's influencer network: https://collectivelyinc.com/influencers/apply Collectively's Instagram: https://www.instagram.com/collectivelyinc/ Fatima's Instagram: https://www.instagram.com/makeup_and_mimosas   To connect with me, Christina Galbato:   Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato   FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/   Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast