How did a lifestyle blog turn into a thriving brick and mortar and e-commerce business? Cyndi Ramirez is the founder of Chillhouse -- a modern self-care spa and coffee bar located in New York’s trendy Soho neighborhood. Having made it on Create and Cultivate’s top 100 list, WWD’s 40 of Tomorrow, Nylon 2018’s Inventor of the Year, and a continuing list of astonishing accolades -- Cyndi is the ultimate definition of “Girl Boss.” She joins Her Life By Design for an inspiring yet tactical conversation about entrepreneurship, especially in the brick and mortar and e-commerce space. Cyndi shares her insight on getting to know your customers like the back of your hand, pivoting to e-commerce, manufacturing products, and so much more.  And of course, we asked the queen of chill herself about her best self-care tips to practice at home. Tune in to this episode to hear how Cyndi’s entrepreneurial journey took her lifestyle blog into a brick and mortar and e-commerce store, establishing Chillhouse as the authority in modern self-care.   [3:32] The most surprising challenging building Chillhouse [7:47] Starting a brick and mortar store in New York City [11:02] Finding your unique proposition [14:51] Cyndi’s journey to Chillhouse [18:21] Merging her lifestyle blog with Chillhouse [19:51] Research, planning, and positioning before opening a brick and mortar [20:33] Growing your network [23:35] Pivoting to e-commerce in 2020 [29:14] Finding manufacturers [30:45] Building your inventory [33:12] Finding your chill at home [38:25] Where will NYC go from here? Resources: Website: https://chillhouse.com/ Instagram: https://www.instagram.com/chillhouse/ TikTok: https://www.tiktok.com/@chillhouse?lang=en