Want to Engage Health Consumers? Get UX Right! (#339)

Ryan Kilgallon, Director of Digital at Overit, shares how putting CX first means putting UX first. There’s still a lot of work that goes into making a website the core of consumer experiences, so Ryan goes back to the basics as he walks us through how his team prioritized engagement and what we can all learn from that process. All that, plus the Flava of the Week about Kroger’s new weight management program. How are Kroger and other out of the box brands innovating in the space, and how is weight loss continuing to blur the lines between health and wellness? This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#339) See omnystudio.com/listener for privacy information.