Marketing and Consumer Experience Are Converging! (#325)

Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it’s more important than ever to seek out inspiration and education. You’ll love Jenny’s enthusiasm and passion for working in this field, her insights on what’s coming around the corner for consumer experience, and how sharing our own healthcare encounters leads us to build a better system for tomorrow.  All that, plus the Flava of the Week about the third and final trend in McKinsey’s latest consumer insights report. Are consumers still shopping their healthcare, and how can we orchestrate experiences by connecting to a holistic health ecosystem?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#325) See omnystudio.com/listener for privacy information.