EVERYTHING You Need to Know About Privacy & Marketing (#430)

Jessica Holton, Co-Founder of Ours Privacy, gives us hope as she describes how to approach performance marketing in a privacy-first world. She gives a State of the State of developments in privacy over the last couple of years and why we as consumers not only expect personalization in healthcare outreach, but why hospitals and patients need it, too.  All that, plus the Flava of the Week about NOOM’s gamification elements. Can they achieve their vision of being the "Duolingo of health," and what are the benefits to society as more people manage their metabolic health effectively?  SPOTLIGHT: SHED  Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.  Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#430) See omnystudio.com/listener for privacy information.