Filtered Images, False Advertising and Raf McDonnell, Founder of Talent & Brands

In this episode, we talk about a new law that is coming in Norway, which will force social media influencers to declare if their images have been modified. The rules will apply to any paid posts across every social media platform. This is being done to help body image pressures among young people. We also speak to Raf McDonnell the founder of Talent & Brands. A man who has worked on every side of brand deals. Raf worked at Fosters Beer, Walkers Crisps and Coca-Cola and then moved into the Entertainment Industry as Senior Vice President at leading Record Label - EMI Music. He has been at the table for some of the biggest brand deals and represented everyone from Robbie Williams, One Direction, Kylie Minogue, Carrie Underwood, NE-YO, Ariana Grande, Gorillaz, Coldplay, Dua Lipa and Tinie Tempah. Raf shares with us his secrets, the best way to measure an effective partnership, and his experience of being a brand-talent matchmaker. He shares insight into the 25-year Gary Lineker Walkers brand deal and his work with Kylie Minogue in the Specsavers deal.    Influencers react to Norway photo edit law: 'Welcome honesty' or a 'shortcut'?https://www.bbc.co.uk/news/newsbeat-57721080    Skims pulls Kim Kardashian AD but denies distorted finger was a photoshop fail  https://www.independent.co.uk/life-style/skims-photoshop-kim-kardashian-video-b1862920.html JLo Reveals Her Surprising Beauty Secret: Olive Oil https://www.womenshealth.com.au/jlo-reveals-her-surprising-beauty-secret-olive-oil Singer Meghan Trainor says she was Photoshopped in her new music video https://www.businessinsider.com/meghan-trainor-says-photoshopped-me-too-music-video-2016-5?r=US&IR=T  Girl Guides: enhanced images need labeling online  https://www.bbc.com/news/technology-54003536  InStyle magazine accused of lightening Kerry Washington’s skin tone on March cover https://www.independent.co.uk/news/people/news/instyle-magazine-accused-lightening-kerry-washington-s-skin-tone-march-cover-10027910.html Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts  Walkers Crisps - Looney Tunes (1999, UK)  https://www.youtube.com/watch?v=2wveC7eF_NA  Kylie Minogue glasses and sunglasses https://www.specsavers.co.uk/glasses/designer-glasses/kylie-minogue    Talent and Brands  https://talentandbrands.com/  Linkedin https://www.linkedin.com/in/rafael-mcdonnell-709b462/?originalSubdomain=uk  Twitter https://twitter.com/rafmcd?lang=en  Instagram  https://www.instagram.com/talentandbrands/?hl=en    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.  Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information  Twitter: @Nextdoor_UK Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/