Episode 52 - Ginger Moxam | Curated by Ginger

In this episode, Brian shares a drink with Ginger Moxam, founder of Curated by Ginger. Based out of Naples, Florida, Ginger offers branding, marketing, web design, and social media management. Ginger enjoyed working from a very young age, and having access to technology as many millennials did, she went on to start her own business offering a marketing team for small businesses who can’t afford to employ an in-house marketing team. Key takeaways: - Consistency with marketing is everything - There is a difference between branding and marketing - The power of simplicity and authenticity If you only have 10 minutes: 2:04 - Learn about Ginger’s background and why she started her business 7:30 - Being entrepreneurial from a young age, and the reason millennials aren’t afraid to try starting their own business 10:00 - The types of industries Ginger works with, and — is it better to niche down or become an expert in everything? 14:00 - How to get through to business owners who don’t like change and the difference between branding and marketing 18:10 - Most common website mistakes and the value of SEO 24:39 - What about trending content? Do you really need a TikTok presence? 27:00 - The importance of delegating tasks and blocking time to focus on creative work and strategy/analytics 29:50 - Advice for others thinking of becoming entrepreneurs HAPPY ½ HOUR DRINKS: Voodoo Ranger IPA by New Belgium Brewing - Brian gave it a 4 out of 5: https://untappd.com/b/new-belgium-brewing-company-voodoo-ranger-ipa/1743544 Dry Rose by Hailstone Vineyards - Ginger gave it a 10 out of 10: https://hailstonevineyards.com/ Read more about Ginger: https://www.curatedbyginger.com/ Learn more about Rivers Edge Advisors: riversedgeadvisors.com/ Connect with Brian Carney on Instagram @riversedgeadvisors_llc Connect with Brian on untappd.com - brcarney7 More episodes: happy-half-hour.com