Episode 22 - Olivia Luper | Lexicon Content Development

In this episode Brian shares a beer with the founder of Lexicon Content Development and competitive bodybuilder, Olivia Luper. Being a good writer, and wanting to get back into it after her son was born, Olivia took the advice of her mother-in-law, who suggested that she look into content writing for financial advisors - and that was the beginning of her deep dive into finance and economics. Olivia discusses with Brian her journey of identifying a demand and then turning it into a niche business. Today, Olivia and her team are the voice of dozens of financial advisors and CPAs across the country by (the way she describes it) being a liaison between her financial advisor clients and their clients. Olivia also explains the concept of “progressive overload” and how coming from the world of competitive bodybuilding translates over into business. Olivia reminds us, “If you try and serve everybody, you wind up serving no one.” HAPPY ½ HOUR DRINKS: Dogfish Head Mango Smoothie (6.5%)— Brain gave it a 3.5 out of 5 Funky Buddha Floridian Hefeweizen (5.2%) - Olivia gave it a 3 out of 5 Learn more about Olivia at : https://lexiconcontentdevelopment.com/ Learn more about Rivers Edge Advisors: https://riversedgeadvisors.com/ Connect with Brian Carney on Instagram @riversedgeadvisors_llc Connect with Brian on untappd.com - brcarney7