Jojo Elgarice talks Rag Parade | #031

To kick-off season four we visit Jojo Elgarice, founder of Rag Parade in Sheffield, an eclectic vintage menswear store known for its wide-ranging collection and careful eye. We spent the day with him a couple of weeks ago and it was one of the most enjoyable days we’ve had working on HandCut Radio this year. He’s a ball of energy; full of jokes, quips, opinions, electric ideas and he’s refreshingly straight forward to boot. We hear about his early years building Rag Parade from the ground up ...