The Offline Photographer Ep. 4

236 - This episode of the Freedom Focus Photography podcast, hosted by Heather Lahtinen, delves into the "Offline Photographer Challenge" introduced in episode 219. The challenge is part of the Elevate program, designed to help photographers enhance their in-person marketing strategies by engaging with their local community. Heather invites Laura Wombwell to share her experiences and insights on expanding marketing efforts through building relationships with other photographers.The conversation highlights the formation of the Southwestern Ontario Pet Photographer Group, initiated by Laura during the pandemic. This group aimed to create a supportive community where photographers could share referrals, resources, and knowledge. Laura discusses the benefits of this network, including client referrals, shared educational events, and a collective marketing reach that educates the community about pet photography.What To Listen For:Community Over Competition: Discover how Laura's initiative to create a Southwestern Ontario Pet Photographer Group transformed the competitive landscape into a supportive community, promoting growth and collaboration among local photographers.The Referral Ecosystem: Unveil the power of referrals within a photographer network and how it can lead to mutual growth, better client matches, and an enriched photography community.Navigating Client Fit: Examine the strategy of referring clients to fellow photographers when they are not the best fit for you, ensuring client satisfaction and maintaining professional integrity.Setting Standards: Delve into the criteria for group membership, such as requiring business insurance and tax compliance, to maintain professionalism and trust within the community.Avoiding Negativity: Understand the group's approach to maintaining a positive and supportive environment, steering clear of client complaints and industry gossip to foster a healthy community dynamic.The episode explores the importance of mindset, emphasizing community over competition, and the positive impacts of transparency, diversity, and professionalism within the photographer network. It encourages listeners to take on the challenge of networking with other photographers, not just for referrals and business growth but also for personal development and community building.Connect with HeatherFlourish AcademyFlourish Academy on FBFlourish Academy on IGConnect with LauraLaura Wombwell Photography Laura Wombwell Photography on IG Laura Wombwell Photography on FBGET YOUR FIRST BIG WIN WITH COMMERCIAL PET PHOTOGRAPHY - Join us here! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Om Podcasten

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success. Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you through the complexities of the industry. Whether you're laying the foundation or seeking to grow your existing business, the Freedom Focus Photography Podcast dives into the often overlooked secrets to success.Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we'll explore the paths to a profitable photography business that supports the life you've always envisioned.