Gift Giving and Gift Certificates with Mandi Pratt
113 - 'Tis the season to start planning for the season that's just around the bend: those frenzied weeks of holiday gift shopping. Staying on the sidelines—offering no Black Friday, Cyber Monday or Small-Business Saturday specials—is a perfectly valid choice. But you may still have people looking to buy gift certificates for their loved ones. This week, Mandi Pratt from Greyboy Pet Prints and I talk about best practices for offering gift certificates, showing appreciation for your best clients, and why you should think twice before publicly posting holiday sales. What To Listen For: The potential pitfalls of selling gift certificatesWhy you'll want an introductory email from the purchaserThe legal considerations for expiration datesHow Nicole makes her gift certificates look and feel like a *real* presentWhy you should never sell gift certificates for specific productsIdeas for thank-you gifts for your very best clientsAnd after listening to this episode, if you're curious about Mandi's beautiful etchings, you can get one for yourself—or for your best client—at 30% off the regular price. Just use the code HOTD30 at checkout. Resources From This Episode: Episode 29: Unique Handcrafted Products with Mandi PrattGreyboy Pet PrintsGreyboy Pet Prints on FacebookGreyboy Pet Prints on InstagramWhite House Custom ColorMarathon Press pocket foldersArtifact UprisingHair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program GET YOUR FIRST BIG WIN WITH COMMERCIAL PET PHOTOGRAPHY - Join us here! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.