#73 Kerry Archer of StorageBox Marketing - The Queen of Pay Per Clicks
Hacking Self Storage - Ein Podcast von Dean Booty
Kategorien:
Kerry Archer runs a company called StorageBox Marketing and they specialize in paid marketing for Self Storage Companies across the UK.
StorageBox Marketing is the UK’s first dedicated online paid marketing specialist for the Self Storage Industry providing industry-specific paid marketing expertise on Google Ads and Bing Ads.
StorageBox Marketing has been heavily immersed in digital marketing since 2013. Since setting up their 1st Google ads campaign to help a few local businesses, they became intrigued as to how easy it was to jump to the top of page 1, despite what other big players were doing with their deep financial pockets.
They LOVED that smaller businesses could use the platform to compete with the larger dominating companies and embarked on a journey that has led them to help over 120 companies explode their online leads, maximize their return on investment and increase their profitability all whilst enjoying the challenge of helping David triumph over Goliath!
On today’s Podcast
01:51 – Getting to know Kerry Archer
03:06 - How did Kerry get into the paper clicks advertising
06:36 - About Bing Advertising
11:12 – The biggest lesson she had learnt in her career
12:41 – Kerry’s #1 Superpower
13.36 – About her Agency
14:06 – About website traffic
19:33 – About offers
23:46 - The Key Performance Indicators she looks at
30:35 - A bit of advice to Self Storage owners
31:37 - One thing Kerry knows now that she wishes she’d known when she first started in the industry
32:06 – Quick Fire Round – Five Questions for Fun
Books Mentioned:
The Untethered Soul: The Journey Beyond Yourself Paperback by Michael A. Singer - https://www.amazon.com/Untethered-Soul-Journey-Beyond-Yourself/dp/1572245379
Links Mentioned:
StorageBox Marketing Website - http://storageboxmarketing.com/
Kerry Archer on LinkedIn - https://www.linkedin.com/in/archerkerry/
StorageBox Marketing is the UK’s first dedicated online paid marketing specialist for the Self Storage Industry providing industry-specific paid marketing expertise on Google Ads and Bing Ads.
StorageBox Marketing has been heavily immersed in digital marketing since 2013. Since setting up their 1st Google ads campaign to help a few local businesses, they became intrigued as to how easy it was to jump to the top of page 1, despite what other big players were doing with their deep financial pockets.
They LOVED that smaller businesses could use the platform to compete with the larger dominating companies and embarked on a journey that has led them to help over 120 companies explode their online leads, maximize their return on investment and increase their profitability all whilst enjoying the challenge of helping David triumph over Goliath!
On today’s Podcast
01:51 – Getting to know Kerry Archer
03:06 - How did Kerry get into the paper clicks advertising
06:36 - About Bing Advertising
11:12 – The biggest lesson she had learnt in her career
12:41 – Kerry’s #1 Superpower
13.36 – About her Agency
14:06 – About website traffic
19:33 – About offers
23:46 - The Key Performance Indicators she looks at
30:35 - A bit of advice to Self Storage owners
31:37 - One thing Kerry knows now that she wishes she’d known when she first started in the industry
32:06 – Quick Fire Round – Five Questions for Fun
Books Mentioned:
The Untethered Soul: The Journey Beyond Yourself Paperback by Michael A. Singer - https://www.amazon.com/Untethered-Soul-Journey-Beyond-Yourself/dp/1572245379
Links Mentioned:
StorageBox Marketing Website - http://storageboxmarketing.com/
Kerry Archer on LinkedIn - https://www.linkedin.com/in/archerkerry/
