#28 Christel Land from Clover Four - Speaker, Author, Self Storage Expert and Business Coach

Christel Friberg Land specialises in business coaching and consultancy in the areas of sales, marketing, and operations. She works primarily with small and medium-sized businesses in a variety of industries but has developed a specialism in self-storage over the years.


On today’s Podcast

02:34 – Getting to know Christel

05:27 - Christel's #1 Superpower

06:31 – What attracted Christel to enter the self-storage industry

09:15 - The Clover Four Consultancy

13:53 – Christel’s top three advice

19:07 – The offers she recommends for self-storage businesses

21:32 – Price recommendation on the website

24:03 – Lack of Consistency - The most common mistake that she has seen that self-storage owners made

25:39 – A piece of advice to self-storage owners

29:46 - Advice to increase the revenue of a self-storage business

34:14 - QuickFire Round – Five Questions for Fun

Books Mentioned:

Oh, the Places You'll Go! By Dr. Seuss - https://www.amazon.com/Oh-Places-Youll-Dr-Seuss/dp/0679805273

Sales & Service: The Cutting Edge of Self-Storage - https://www.amazon.com/Sales-Service-Cutting-Edge-Self-Storage/dp/169099018X

The Superhero Brain: Explaining autism to empower kids (girl, light skin) - https://www.amazon.com/Superhero-Brain-Explaining-autism-empower/dp/1979870004

The Superhero Heart: Explaining autism to family and friends (girl, light skin) - https://www.amazon.com/Superhero-Heart-Explaining-autism-friends/dp/1544693753


Superhero Guts: an Everyday Poem for Special Needs Parents - https://www.amazon.com/Superhero-Guts-Everyday-Special-Parents/dp/1725783975

The Secret of the Strongest Kids in the World: mBraining explained to children - https://www.amazon.com/Secret-Strongest-Kids-World-mBraining/dp/1729027881


Links:

Clover Four - https://www.cloverfour.eu/