“Focusing on people first shifted the success of my gym“ As the New Year approaches, get your gym ready to crush 2024. If you’ve been a Gym Owner for some time you may know the feeling Mike used to have– hoping THIS would be the year things turned around. Cale, Mike, and Ed are sharing the strategies that helped them excel their gyms (and thousands of others) over the 50 years of combined experience the three hold turning gyms into million dollar businesses.