Which "Door" Are You Entering in When Communicating About Your Offer?

When you hear the term "product knowledge", what's the first thing that comes to your mind? If you're like us, it's probably your actual product. But what if I told you that your product knowledge wasn't just confined to your product? In today's episode, Macy covers: the buying arc as a process, not an eventwhy understanding what your prospect needs is so vital to your product knowledgehow Facebook circa 2006 and your product knowledge relateWe're ready to see you in Cohort 38! When you enro...