The Shocking Reason People Might Not Be Buying
Want to help your customers buy from you with more enthusiasm and excitement? Then this episode is for you. It’s common knowledge that generally, people love to buy. They just don’t like being sold to. So today, Kat walks you through the shocking reason why people might not be buying from you. It’s an important topic that hasn’t been explored on the podcast, so buckle up and get ready to take notes.Kat starts off by differentiating between buying and being bought in. Then, she exposes the single reason that’s keeping your customers hesitant from buying from you. She explains the roles that both you and your customer play in the buying process, and what you and your customer are responsible for. This episode explores the importance of adding consistent value and why the key to communicating to your customers lies in the simplicity of your knowledge.From the 3 types of information you need to have in order to sell, to different ways you can simplify your message to make it more palatable (and more enticing) to your customers, the advice that Kat shares today will help you sell with more ease.In this episode, we cover:The difference between buying and being bought inThe one reason that’s keeping your customers from being bought inWhy it’s not your customer’s job to know what you know and what their job really isWhy adding value is keyThe 3 types of information you want to have in order to sellDifferent ways to simplify your knowledge to make it more palatable Enroll in School of SalesConnect with us: https://www.instagram.com/theguideculture/