S5E20 - How To Build Up Brand Authority as a B2B SaaS with Melissa Rosenthal

Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to miss! Key Timecodes (0:00) - Introduction by Melissa Rosenthal: Consistency over time breeds growth. (0:58) - Guest Introduction by Joran: Introducing Melissa Rosenthal, co-founder of Outliver. (1:39) - Discussion on Brand Authority: What is brand authority? (2:47) - Comparing Brand Authority and Thought Leadership. (4:01) - Building Brand Authority: When to start? (5:12) - Credibility Under the Rug: Building brand authority in stealth mode. (6:47) - Brand Authority as a Byproduct: Building credibility through customer success. (7:23) - Importance of Positioning and Brand Strategy. (8:53) - Steps for B2B SaaS Companies to Become Authorities. (10:24) - The Role of Humor in Brand Strategy. (12:19) - Applying Learnings from Previous Experiences. (13:16) - Humor's Role Across Different Channels. (14:04) - The Importance of Humor in Serious Markets. (15:08) - Identification Humor: Understanding customer pain points. (15:42) - Challenges with a Wide Customer Profile. (15:55) - Common Mistakes in Building Brand Authority. (17:50) - Importance of Leadership in Brand Building. (18:50) - Owning the Conversation in Your Industry. (20:56) - Practical Steps to Own the Conversation. (21:57) - Challenges in Building Brand Authority. (24:02) - Key Roles in Brand Authority Discussions. (25:06) - The Future of Brand Authority and AI Impact. (28:02) - Advice for SaaS Founders Starting Out. (29:33) - Growing to 10 Million ARR: Key Strategies. (31:14) - The Role of SEO and Brand in Growth. (33:19) - General Advice for SaaS Founders. (33:56) - How to Contact Melissa Rosenthal: LinkedIn. (34:22) - Conclusion by Joran: Call for reviews and engagement.