S4E20 - Building Client-Obsessed SaaS: Insights from a Seasoned Founder With Daan Assen

Starting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran sits down with the proud founder of SwipeGuide, Daan Assen. SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we’ll explore Daan’s story, the smart choices he made, and what he learned along the way. Key Timecodes (0:00) - Show introduction  (1:00) - Founding SwipeGuide (2:25) - SwipeGuide's Business Model and Products (4:16) - Personal Journey and Early Ventures (6:16) - Challenges and Pivots (10:41) - Major Milestones and Scaling (16:20) - Overcoming Challenges (18:20) - Key Decisions and Strategies (21:05) - Product Development and Co-Creation (28:31) - Frameworks and Technologies (32:24) - Advice for SaaS Founders