S4E15 - Scaling Success: How Luzmo's B2B SaaS Surpassed $5M+ ARR With Thomas De Clerck

In this episode of the Grow Your B2B SaaS Podcast, Joran hosts Thomas De Clerck, founder of Luzmo (formerly Cumul), a company specializing in AI-powered analytics solutions for businesses. Thomas, who brings extensive experience from previous roles at Google and other tech companies, shares his journey from Luzmo’s inception in 2015 to its current status with over €5 million in annual recurring revenue (ARR).  Thomas’ story provides a masterclass in navigating the complexities of scaling a SaaS startup and offers invaluable insights for aspiring entrepreneurs. Tune in to explore the key takeaways from his experience that can guide you on the path to success. Key Timecodes (00:43) - Guest Introduction (01:13) - Company Overview (01:48) - Funding and Growth (02:27) - Product and Services (02:30) - Company Description (03:00) - Personal Journey (03:39) - Motivation and Goals (04:48) - Challenges and Learning (06:15) - Founding Story and Pivot (08:16) - Market Feedback and Success (09:38) - Early Customers and Growth Tactics (11:01) - Equity and Incubator Programs (11:16) - Rock Bottom Moments (12:07) - U.S. Market Entry (13:10) - Company Challenges (14:13) - Go-to-Market Strategy (15:21) - Successful Strategies (16:25) - Additional Go-to-Market Techniques (18:03) - Critical Decisions (19:24) - New Initiatives and AI (20:29) - Rebranding (21:51) - Outbound and Sales Scaling (22:58) - AI and Machine Learning (25:09) - Reflections and Learnings (26:54) - Practical Advice for Founders (28:05) - Advice for Early-Stage Founders (30:24) - Advice for Scaling Founders (32:22) - Summary (33:11) - Closing Remarks