S4E10 - How To Grow Your SaaS While Being Sued With Preston Keller

In a recent episode of the Grow Your B2B SaaS podcast, host Joran interviewed Preston Keller, also known as PK, the founder of Emergent 3 and creator of e3, a safety and emergency SaaS platform targeting governments, educational institutions, and businesses. PK's journey from launching e3 in 2021 to achieving a million dollars in Annual Recurring Revenue (ARR) is filled with valuable lessons for aspiring entrepreneurs. His diverse background includes internal sales, consulting with professors, partnership at Thresik Group, and founding a company in Asia. Key Timecodes (00:53) - Guest Introduction (01:25) - Starting e3 (01:56) - Company Overview (02:21) - Personal Background (03:03) - Motivation and End Goals (03:26) - Origin of the Idea for e3 (04:04) - Initial Funding and Growth (07:32) - Challenges and Lawsuits (14:35) - Post-Lawsuit Strategy (18:49) - Go-to-Market Strategy (20:06) - Customer Retention and Challenges (20:45) - Processes and Systems (23:04) - Learning from Mistakes (23:55) - Advice and Outsourcing (25:22) - Motivation and Team Trust (25:58) - Family and Friends in the Business (27:07) - Final Advice for Founders