S3E12 - How to unify Sales, Marketing & SDR’s in your GTM strategy With Chris Walker

Ever wondered How to unify Sales, Marketing & SDR’s in your GTM strategy? Well, In this insightful episode of the Grow Your B2B SaaS podcast, we welcome Chris Walker, CEO of Passetto, a leading GTM consultancy, and Executive Chairman at Refine Labs. With his acclaimed podcast, Revenue Vitals, Chris brings extensive expertise to the table, emphasizing the crucial role of aligning sales, marketing, and SDRs for sustained growth. Learn valuable strategies for harmonizing sales, marketing, and SDR efforts in your go-to-market approach. Discover the significance of data-driven decision-making, customer-centric methodologies, and strategic cohesion for long-term success in the dynamic B2B landscape. Chris Walker's expert insights and strategic vision provide actionable guidance for SaaS founders and GTM professionals eager to optimize strategies and achieve business excellence. Tune in and transform your GTM approach today! Key Timecode (0:37) Show and guest intro (2:43) Why you should listen to Chris Walker (4:12) What is a B2B go to market strategy? (5:05) What is dark social? (6:21) The common mistakes companies make while trying to executing on their go to market strategy  (12:57)The recommended process or steps to follow to execute a successful  go to market strategy (17:44) The common challenges companies face while implementing go to market strategy (24:42) The future of B2B go to market (27:45) Chris’ opinion on leveraging affiliate marketing for B2B SaaS companies 31:00) How to grow towards 10K MRR (32:11) How to grow towards 10 million ARR (36:46) What Chris wishes He knew 10 years ago