S2E11 - How to reduce your CPL and scale profitable campaigns with Yann Skaalen

To reduce your CPL (Cost Per Lead) and scale profitable campaigns, it's crucial to adopt a strategic approach. Start by meticulously analyzing your audience data to target the most promising segments and refine your messaging accordingly. Implement A/B testing to optimize ad creatives, headlines, and landing pages, ensuring they resonate with your target audience. Employ advanced audience targeting options provided by advertising platforms, such as lookalike audiences and custom audience segments. Continuously monitor campaign performance and allocate budgets to the highest-performing channels and campaigns. Leverage automation tools for bid management and ad scheduling to maximize efficiency. Lastly, stay updated with industry trends and competitor strategies to adapt and innovate. By constantly fine-tuning your campaigns and embracing data-driven decision-making, you can lower your CPL while scaling profitable marketing efforts. In this episode, Joran hosts Yann Skaalen, founder, and CEO of Digtective , a tracking tool. Yann has extensive experience in advertising and tracking since 1999. Key Timecodes (0:28) Show and guest intro (1:30) Why you should listen to Yann (1:55) What is a successful ad campaign? (2:48) How GDPR has affected the digital advertising landscape (5:04) Common mistakes companies make while setting up their ad campaigns? (8:31)  The process of decreasing the cost per lead (11:06) Challenges and obstacles experienced while decreasing the CPLs (13:20)  When to start running paid ads as a company? (15:00) The future of ad tracking (17:40) SaaS growth advice How to grow to 10k monthly recurring revenue