S1E20 - What is Affiliate Marketing? With John Wright

What is affiliate marketing? And why is it important for you to set up an affiliate program for your business? On The Grow your B2B SaaS Podcast , Joran Hofman hosts ⁠John Wright⁠ the Co-Founder at ⁠StatsDrone⁠. Having been in the industry for the past couple of decades, John leverages his academic engineering background to use data for business intelligence. He is keen to share his knowledge in affiliate marketing and business intelligence, which are increasingly important areas for SaaS founders in the digital business environment.  Key Timecodes (0:40) Introduction of today's topic and guest expert (01:27) Why you should listen to John (02:42) What is affiliate marketing (03:53) Why a B2B Saas should set up an affiliate program (07:44) Common mistakes for SaaS when establishing an affiliate marketing program (12:08) Strategies for scaling an affiliate program: (16:35) Ideal sources of affiliates for a B2B SaaS: (21:29) Challenges in growing an affiliate program (22:34) The future of affiliate marketing (28:00) Advice to SaaS founder with 10K MRR: (31:08) Advice to SaaS with 1M ARR (35:53) John's contact information