S1E15 - How to launch your SaaS on Producthunt with Fabian Maume

Did you know that experimenting can result in desired growth for your B2B SaaS? Experimenting can help to establish what’s working for the business and growth inhibitors. In B2b SaaS business terms, we call this experimentation “growth hacking” or “growth marketing.” In today’s episode, we revisit the exciting topic of launching on Product Hunt. Our guest expert is a real “hunter,” Fabian Maume, a contractual CMO for SaaS companies. He shares his experience of successfully launching a product on Product Hunt. Fabian also enlightens us on why launches differ and what tricks are for success. Why do you need to listen to Fabian – He has undertaken various product launches, achieving a “Product of the Day” ranking along the way. Furthermore, Fabian has made five times the top 5 of the day on Product Hunt. He, therefore, has gained valuable experience in launching the platform for SaaS. Difference between maker and hunter – The term maker refers to the people who develop a product, also comprising the marketing team in a SaaS company. On the other hand, hunters relate to people who spot new SaaS companies or give exposure to the Product. Furthermore, Fabian explains that a hunter has an existing audience on their social media that they leverage for exposure to the Product. The hunter also doubles as an advisor to the SaaS company on pre-launch. Benefits of launching on Product Hunt – Launching on the platform provides a SaaS with significant organic reach. The degree of exposure depends on the level of ranking that the company has attained. Secondly, a SaaS earns a badge for the operators of the day when they finish in the top 5 categories. This reliable source of social proof is increasingly relevant in today’s digital marketplace. Thirdly, a business benefits from a free Do Follow backlink on the platform.  Key Timecodes (0:30) Introduction of topic and guest expert (01:30) Why do you need to listen to Fabian  (02:05) Difference between maker and hunter  (03:54) Benefits of launching on Product Hunt  (05:27) Prepping for the launch  (07:40) Importance of finding a good hunter  (09:35) Things to do on launch day –   (13:29) Does the day of the week matter for a launch  (14:23) Best practices for launching  (16:40) Minimum requirements for launching on Product Hunt  (19:13) Things to do after launch day (21:23) Growth hacks for launching on Product Hunt  (22:23) Common mistakes companies make during product launch on Product Hunt  (24:12) Importance of professional help during the launching  (25:32) Role of affiliates in product launch on Product Hunt  (27:27) Advice to a SaaS with 10k MRR  (30:06) Advice to a SaaS with 1M ARR  (33:20) Fabian’s contact information.