170 What is the Future of Salon Retail? Salon Interactive and the Changing Salon Retail Model.

As I often say, “this industry is all about change.” In reality, every industry is about change, and the salon business is certainly not immune to the changing forces of technology, consumer trends, and generational changes.  Today's podcast is specifically focused on changes in the professional salon retail model. My guest on today's Podcast is Randy Cotten, the President and GM of SalonInteractive.  At the moment, SalonInteractive is only US based, but no matter where you live in the world, you will want to listen to this episode as I firmly believe that Salon Interactive will play a big role in the salon retail model of the future…   In this Episode: [03:38] Randy shares an overview of his educational and professional journey to date. [05:51] What Randy’s company, SalonInteractive, does and how it benefits hairdressers.  [09:02] How SalonInteractive differs from other affiliate-linking sites (like Amazon, for example).  [12:29] The founding story of SalonInteractive.  [14:50] A more in-depth explanation of what SalonInteractive does.  [17:25] The impact that the COVID-19 pandemic had on SalonInteractive.  [23:40] How consumer behavior patterns have changed over the past 10 years.   [25:25] How the SalonInteractive business model works.  [27:48] SalonInteractive from the perspective of the consumer.  [33:00] Some of the key features of SalonInteractive. [37:19] Different approaches that SalonInteractive clients use for their online stores. [40:18] Factors that drive success on the SalonInteractive platform.  [43:25] The overall goal of SalonInteractive, and the number of products they currently have on their site. [46:39] How SalonInteractive enriches the relationship between brands and manufacturers.  [53:00] Delving into the numbers.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Randy for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | TikTok   SalonInteractive Website | LinkedIn | Instagram | Facebook | Pinterest | YouTube   Randy Cotten LinkedIn