135 The Art of Consultations with Antony Whitaker

Every relationship that you develop with a client starts with a consultation, and there are many different ways a consultation can be done.   I know hairdressers that take up to 30 minutes to do an in-depth thorough consultation, while others say something like, “So what are we doing today?” to a fully gowned-up client with dripping wet hair a split second before they start cutting.    The way you begin your consultations (with both new and returning clients) either opens up possibilities and opportunities, or it shuts them down.    Tune in today to hear my advice on how to conduct a very important part of your business!      In this Episode:   [03:32] Some of the many variables that are at play during a consultation. [05:42] How you should approach situations where you are running late, and how to approach situations where your client is running late. [06:45] Why your personal appearance matters during a consultation session. [07:25] The enormous power of a smile and good manners. [11:38] How you can use body language and eye contact to make clients feel more comfortable. [13:18] A general question to help you improve the question that you ask at the beginning of a consultation. [17:23] Examples of questions that I would and would not recommend asking a new client during a consultation. [22:10] The importance of listening to your clients, and being honest with them.   [25:14] Why I suggest avoiding technical jargon, and some approaches you can use to get your point across instead. [26:13] How to handle consultations with returning clients.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/ Until next time! Antony   Links and Resources:   Grow My Salon Business  Website | Facebook | Instagram    Super Stylist Book  

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I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!