Survival and Growth: Franchising in Africa

What are the obstacles and opportunities of franchising in Africa? While this business model is still in its infancy there, entrepreneurs like Grace Munyirwa of Vine Pharmaceuticals in Uganda are embracing it to grow and scale, while experiencing significant challenges along the way. Hear a story of struggle and success and gain insights from Chiagozie Nwizu, a franchise expert in Africa who has dedicated his career to educating entrepreneurs and investors on the power and pitfalls of the franchise model.