From Instinct to Insight: Crafting an Intentional Sales Strategy

Every entrepreneur understands the critical importance of sales to business success. But often, in the early stages of growth, teams tend to focus on marketing without having a strategic plan or process for how to turn leads into sales. Yann Le Beux, co-founder of a research and design firm in Senegal, and Zia Yusuf, a senior advisor at Boston Consulting Group and Stanford Seed consultant, share experiences and strategies for building and strengthening your sales strategy.