A Social Equity Success Story in Oakland

Guest Jessie Grundy is CEO of The Peakz, which is one of the most successful social equity cannabis brands in the country. Operating out of Oakland, California, Grundy transitioned from from the dangerous world of the illicit market to the legal market, offering a brand that appeals to an urban audience. This is the story of how he built the brand from scratch and how social equity programs can make a difference in the industry.