Ruth Handler - “Disruption”

Originally a plastics company, Mattel changed their focus to toys when co-founder Ruth Handler sensed a growing need for toys after the post-war baby-boom. Years later, she would disrupt the toy market by launching a doll for kids in the form of an adult woman. It would be called: Barbie. Sponsors! Pitney Bowes - Go to pb.com/WOMEN and get a free 60 day trial of a Pitney Bowes C200. ModCloth - To get 15% off your purchase of $100 or more, go to ModCloth.com and enter code WOMEN at checkout. LinkedIn - Go to LinkedIn.com/WOMEN and get $50 off your first job post. LightStream - Get an additional interest rate discount on top of LightStream’s already low rates at LightStream.com/GREATWOMEN See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

The wage gap. The motherhood penalty. The glass ceiling. The stories of business savvy women who battled sexism all the way to the executive suite are both thought provoking and inspiring. From Coco Chanel to Mrs. Fields, Julia Child to Martha Stewart, in this special 12 episode series we present the triumphs of individuals ahead of their time. Through their stories, we examine their most innovative business principles and how those shaped their work and lives. Great Women of Business is part of the Parcast Network.