Lillian Vernon - “Bootstrapping”

Lillian Vernon had no formal business training but that didn’t stop her from starting her own business selling mail-order handbags out of her kitchen. An ad placed in Seventeen magazine for personalized purses and belts would lead to a multi-million dollar operation. Vernon would later become the first female-founded company on the American Stock Exchange. Sponsors! Halo Top - Halo Top is available nationwide. Find your pint at HaloTop.com. Follow them on social media @halotopcreamery. Ritual - Go to Ritual.com/WOMEN to sign up and learn more about Ritual vitamins. The Great Courses Plus - Get a full month of unlimited access to The Great Courses Plus for FREE at TheGreatCoursesPlus.com/Women. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

The wage gap. The motherhood penalty. The glass ceiling. The stories of business savvy women who battled sexism all the way to the executive suite are both thought provoking and inspiring. From Coco Chanel to Mrs. Fields, Julia Child to Martha Stewart, in this special 12 episode series we present the triumphs of individuals ahead of their time. Through their stories, we examine their most innovative business principles and how those shaped their work and lives. Great Women of Business is part of the Parcast Network.