Personal Branding in Diplomacy

Grassroot Diplomat Talks - Ein Podcast von Grassroot Diplomat

Personal branding is about establishing a prescribed image so that you become recognised for something distinct. But why is this important and a highly underrated skill in international relations? Why would a personal brand be useful in the world of diplomacy, and how do you even begin to build a brand when your end goal is doing what is already prescribed to you?

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