Mastering KPIs: Key Metrics to Measure Business Success
Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! In today's episode, we chat about something crucial for every photography business – tracking those KPIs! These little numbers hold the key to unlocking the treasure chest of your photography empire! Join me as we navigate revenue, client acquisition and retention, booking metrics, marketing, and online presence, social proof, brand reputation, and operational efficiency. We're not just crunching numbers here; we're unveiling the secrets to skyrocketing your business to the stars! In this episode, you will learn: Tracking website traffic and social media engagement can provide insights into the effectiveness of marketing efforts. Tracking time per project and editing time can help photographers identify areas for increased efficiency. Inquiry response time can impact conversion rates and should be monitored. Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Leave a review for a chance to be entered into this month’s giveaway! Booking Bottleneck Quiz Here 🌻Timestamps🌻 0:00 Introduction to the importance of KPIs in the photography business. 1:00 Revenue and income metrics: gross revenue, net revenue, average transaction value. 3:00 Client acquisition and retention: number of clients, client retention rate, referral rate. 5:00 Booking metrics: conversion rate, booking frequency. 9:00 Social proof and brand reputation: reviews and ratings, testimonials. 13:00 Importance of tracking reviews and testimonials to improve business 14:00 Tracking time per project and editing time for efficiency 19:00 Importance of monitoring KPIs based on specific photography niche and business goals 20:00 Encouragement to share the episode and tag the host