Copywriting Is Affecting Your Photography Marketing with Rachel Greiman
Hello, sunshines! I’m SO excited to bring you my talk with Rachel Greiman from Green Chair Stories. We delve into the common mistakes photographers make with copywriting, the tendency to imitate others in the industry. We talk about ways to explore strategies for you to to develop your unique voice. This episode is going to encourage you to consider your business goals, how you are approaching your copy, and how you can use your ideal client to write engaging copy that truly reflects your individuality and values! DM me and tell me what you are changing about your copywriting! ☀️Extras!☀️ Check out Rachel’s guide to write your own website! ALSO, use code TRAXLER15 for 15% off! - https://greenchairstories.com/product/guide Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Take my booking bottleneck quiz! - https://racheltraxler.com/booking-bottleneck-quiz Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ 00:00 Intro 02:36 Building a Conversation with Clients Through Copy 03:35 Understanding Your Clients and Their Needs 04:56 Enhancing Client Experience through Authentic Copy 06:20 The Role of Copy in Marketing Strategy 07:08 Leveraging Copy to Stand Out in the Market 11:27 Creating a Brand Voice and Maintaining Cohesion 15:47 Aligning Copy with Portfolio for Consistency 23:47 The Role of Honesty in Copywriting 26:31 Conclusion: The Transformative Power of Copywriting Find Rachel here! - https://greenchairstories.com/guide