Building a Thought Leadership Brand with Kelly Roach

Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one’s craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth.  Leave a review of the Gold Biz Podcast! DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit  Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie  ☀️Time stamps☀️ 00:00 Welcome and Introduction to Conviction Marketing 00:47 The Birth of Conviction Marketing 02:14 The Power of Conviction in Branding 04:18 The Pitfalls of Trend-Following in Marketing 05:04 Building a Business Beyond Trends 10:10 Strategies for Photographers to Stand Out 13:39 The Importance of Pricing and Business Strategy 17:57 Future Trends and Recurring Revenue Models 22:58 Final Thoughts and Joyful Reflections Find Kelly’s coaching! - https://kellyroachcoaching.com Listen to Kelly’s podcast!