The Secret to Creating Social Content that Connects with Veronica Belmont

Episode #226.  About Veronica: Veronica is a product manager, podcaster, and technology evangelist living in San Francisco. At Adobe, she is a senior product manager and evangelist on the Creative Cloud Express team, where she works to help social media creators, marketers, and influencers bring their brands and creative ideas to the masses. Veronica has also worked extensively as a public speaker, startup advisor, and presenter for companies of all sizes, including IBM, Intel, Sony, AOL, Discovery Digital, and more.Connect with VeronicaFacebookTwitterInstagramMentioned on the ShowAdobe ExpressUrban DecayGlossierDr. BeckyDiscordFavorite Quotes“All brands have a story to tell. It might be what their mission is, who they're trying to help, what problem they're trying to solve, or even what products they're trying to advertise. Having that consistency, both visually and in the brand voice, is gonna really help customers understand who you are, what you're trying to do, and what you're trying to put out there.” “Knowing where your customers are is a big thing. Depending on what story you're trying to tell, a different platform might be better suited for that particular conversation. Your customers will tell you where they want to engage with you the most.”“The one thing that stays consistent across all social platforms is finding a niche, sticking to it, and having that be what you're known for. It's almost like the smaller, the better because you're always going to find your people on social. You're always going to find people who love hearing or relate to that story.  So being consistent there is going to really help.”In This Episode You’ll Learn:Mistakes we’re constantly committing in creating contentWhy telling your brand story helps reign people inThe disconnect in creating vs. sharing contentCreating a visual that lends itself to your brand storyVideo trends that make it oh-so-easy to put out contentShareable assets to create for your podcastHow having a content plan (and sticking to it) makes life easy  Love the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

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Stop waiting for momentum, start creating it! Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority. This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode." If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you! Want my free 30-Days of Authority Building Action Plan? jaclynmellone.com/plan