How to Build an Engaged Online Community with Jordynn Wynn

Episode #219. How *do* you build an online community from scratch? Or once you have a community, how do you keep them engaged? And what if engagement dies down - can you revive it? Our guest today, Jordynn Wynn, has built an incredible community in an unexpected niche, and she is here to take us behind the scenes of her 8-figure business to show us how it’s done! What’s the niche? Jordynn is the cofounder of Insert Name Here, an LA-based premium hair extension brand, offering high-quality pieces at an affordable price point. You don’t think hair extensions and hyper-engaged community - but it’s the driving force behind their viral multi-million dollar business! And the best part - Jordynn’s implementable strategies for growing an engaged community would work for pretty much any industry or niche! This is the part where I feel like I should make a just-for-men joke… Listen, sometimes I daydream about having a closet app like in Clueless- and maybe eventually a Moire Rose wig wall! (Shoutout to my fellow Schitt's Creek fans!) I traded in my real bangs for clip-in bangs a month into the pandemic. (Cutting my own bangs was NOT an option! lol) And for the past few weeks I've been rockin’ (and loving!) the Zooey bangs from INH in dark brown! Thinking about bangs, extensions, or a clip-in pony for yourself? Check out their website and get a 20% discount when you use code: JACLYN20.In This Episode You’ll Learn:An alternative strategy to position yourself (hint: you don’t have to be the ultimate expert!) How to get started growing a community onlineWhat the ‘stickiness factor’ is and how to create itHow to revive a community when engagement dies offWhat strategies, tactics, and systems INH use to continue to grow and nurture their community. Favorite Quotes“Originally the brand was very heavy in experimentation transformation. But what we've realized with our product and our community is that hair can cause so much insecurity. Our products gave them so much confidence and this was life-changing.”“Humanizing the brand is a really important factor of stickiness. Loyalty to individual brands has lost out to experimentation and exploration. So any opportunity that you have to create a deeper connection, even just beyond product, sales, and revenue, is really important.”Mentioned on the Show:Plug-N-PitchMore about Jordynn:Jordynn Wynn, the Co-Founder of Insert Name Here, is a visionary entrepreneur whose expertise in brand-building and influencer marketing has turned a niche idea into a multi-million dollar business. Jordynn’s career began at ColourPop Cosmetics, where she helped concept and launch the brand, led collaborations with big names such as Disney and Sailor Moon, and rose from intern to Marketing Director. In 2018, Jordynn and ColourPop colleague Sharon Pak joined forces to found Insert Name Here, an LA-based premium hair extension brand that offers high-quality pieces at an affordable price point. Their brand has revolutionized the way Millennials and Generation Z interact with hair extensions, accessories, and self-expression. Find Jordynn:WebsiteInstagramTwitter

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Stop waiting for momentum, start creating it! Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority. This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode." If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you! Want my free 30-Days of Authority Building Action Plan? jaclynmellone.com/plan