78. Content Repurposing for Podcast Hosts & Guests with Krystal Proffitt
Content repurposing is a buzzword in business circles these days, likely because we're all running at breakneck speed and don't have the bandwidth to create MORE new content. Enter….content repurposing: using one key piece of content as the cornerstone for various other forms. But, what does content repurposing for podcast hosts and guests look like? Will you be reusing the audio in different ways? Transcribing it? Creating videos? Deep breath. Lucky for us, we can repurpose content without being a tech whiz or a videographer or spending hours a week recording ourselves. In today's episode, I chat with my friend and content strategist, Krystal Proffitt, to get the lowdown on how she not only repurposes content, but plans it with an eye toward repurposing. Krystal is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content. Not a podcast host? No sweat: your guest interviews are content, too, and can absolutely be used as the basis of your content strategy. Topics covered include: Krystal's background in marketing and blogging, why she transitioned into podcasting, and how her current business grew out of listeners asking for help How, when planning out a piece of content (like a podcast episode), Krystal is already thinking about how parts of it can be repurposed for YouTube, Instagram, etc. Why Krystal sees her podcast as the most important piece of content she produces How to share podcast episodes you've been on, once they go live - and how, by leveraging the opportunity, you're creating a referral network and more opportunities The key channels that Krystal focuses on Full show notes and resources: https://thepodwizegroup.com/content-repurposing-krystal-proffitt