66. How do Spotify and Joe Rogan affect your business?
Unless you've been hiding under a rock, you know that the big talk in the podcasting world is about the Spotify / Joe Rogan controversy. Musicians and some podcasters are removing their content from the platform because of misinformation and racially inflammatory language on his hugely successful podcast. And the debate is now filtering down to independent podcasters and guests. With that in mind, this is less of our usual "How to…" episode and more of a "How do…" episode - as in, how do we choose guesting opportunities (and guests) that align with our values? And if we disagree, how do we do this in a respectful way that allows for a variety of opinions but isn't harmful to audiences? Walking through these matters with me is Esther Littlefield, a marketing strategist & business coach, and the host of the award-winning Christian Woman Leadership Podcast and Christian Woman Business Podcast. Esther is passionate about helping clients cut through the confusion and find clarity, so I thought she'd be the perfect person to join me on a deep dive through all of these issues! Topics covered include: Esther's work as a marketing strategist and business coach, and how podcasting has become a big part of her life and business Some background about the Joe Rogan controversy, and our feelings about his content and Spotify as a platform Esther's experiences of different perspectives and opinions on her faith-based podcasts - are disagreements and differences of opinion a bad thing? As guests - how to ensure that the opportunity is aligned with your goals and that you have a connection with the host For podcast hosts - would you censor if you 100% did not agree with a guest? When does censorship become Producing? Full show notes and resources: https://www.thepodwizegroup.com/spotify-joe-rogan-news-affect-business