65. Having Fun with Private Podcast Feeds with Deanna Seymour
Over the past year, we've seen the rise of private podcast feeds, which are podcasts whose access you pay for, typically either with money or an email address. They can be used in a variety of ways, as the 'carrot' for Patreon subscribers, as an opt-in, as an additional way to deliver content in a course or membership - so many ways. So, when Deanna Seymour shared that she was using private podcast feeds as a way to deliver a summit-like audio series, I knew I wanted to bring her on the show. "Today you are you, that is truer than true. There is no one alive who is you-er than you." - Dr. Seuss My guest today is my friend and collaborator Deanna Seymour. She uses humor and empathy to help her clients feel more comfortable being themselves while marketing their business and connecting with their ideal clients. And when she's not harnessing the power of creativity and playfulness in her work, she's probably calling out the sleazy marketing techniques we've all seen in the online space. In this fun and wide-ranging conversation, we talk about Deanna's experience with private podcast feeds, being fun and authentic while still being successful in business, and her experiences of pitching herself for podcast appearances. Topics covered include: Do we need to fit in a neat and tidy box? Why Deanna chooses not to niche down How bro-marketing and sleazy sales techniques made her lean into what felt right in her own business Why Deanna offers her private podcasts for free as a lead magnet to grow her email list The benefits and risks of being super-authentic in your messaging The impact that podcast guesting has had on her business Full show notes and resources: https://www.thepodwizegroup.com/private-podcast-feeds-deanna-seymour