The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast

Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing 👩‍💻 Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 🤝 In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes. In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data. Topics discussed in this episode included: The vanity metrics trap How to find meaningful metrics Vanity vs actionable metrics Valuable ways to measure marketing success Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing. See you next week for an episode about influencer marketing! Girls in Marketing