S6 Ep2 - Marketing is Overwhelming: Burnout, AI Takeovers & Getting Hired in Marketing

Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts