S6 Ep1 - Social Media Chaos: The TikTok Ban, Instagram's Identity Crisis & Building Brand Loyalty

Welcome to Season 6 of The Girls in Marketing Podcast 🎉 We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving? Chapters: 00:00 Welcome to Season Six! 00:19 Social Media Chaos: TikTok and X Updates 02:30 Diversifying Platforms: Lessons from TikTok Ban 06:03 Instagram's Identity Crisis 12:07 The Rise of Video Content Across Platforms 14:27 Industry Research Insights 17:23 TikTok as a Search Engine 23:52 Building Trust with Brands through Social Media 25:14 The Role of Social Media in Customer Journeys 26:26 Retaining Customers through Social Media 28:27 The Importance of Brand Transparency 31:55 Effective Email Marketing Strategies 35:16 Introducing a New Segment: Your Questions Answered 36:09 Insights from Jo Bird on Creative Marketing 38:17 The Value of Individuality in Marketing 43:27 Community Building and Customer Loyalty 47:37 Emotional Marketing Campaigns 50:51 Wrapping Up and Final Thoughts