Make Something Worth Finding (GWTW596)

I've been thinking about two practices lately: making and discovering. At first, I thought they were two different ideas, but I've come to understand that they rely upon one another. The chance of being discovered increases as you create, and the more you make—especially something worth finding—the more likely it will be found. So many people I know want the right strategy before putting in the work, but I argue that the best approach is to work. In today's episode of Getting Work To Work, I will explore what it takes to make something worth finding and why discovery is the hidden skill of the 21st-century.