Breaking the Cycle of Relevance (GWTW670)

If there is one word that seems to trigger me daily, it's relevance. Not only must I be relevant as a creator, but my work must also be. I didn't really know why until I wrote this episode. But if you want a quick hint, I think it's because, as a technologically-driven culture, we treat relevance like a constant variable that never changes when, in fact, it never stops changing. This confusion causes us to reset and reinvent ourselves every single day, sometimes multiple times a day. Instead of stopping and reevaluating our behavior, we say, "That's just the way things are if you want to stay top of mind." No wonder we get exhausted. If only we could do something differently.