Rasmus is an entrepreneur and content creator who really likes teaching and is currently scaling his company which helps businesses to increase sales through content. He is the author of 2 books and a Linkedin creator with over 5k followers. In this discussion, he gives a lot of practical tips and explanations as well as on-the-spot coaches Roman to be better with content. Connect with guest: LinkedIn The Authentic Content Company Rasmus’s podcast Your host - Roman: On the self-improvement journey, building and scaling things. Connect: LinkedIn⁠ ⁠Instagram⁠ About: Get Cracking podcast is - knowledge on what to do and where to start from people who have done it. Through interviews with professionals, we help to solve directional and actionable problems. Our mission is to accelerate each one of us to happiness. We are growing towards being the biggest podcast in Finland and the next step is the most prominent English-speaking podcast in Finland, we invite you to join our mission by clicking the “Follow” button and joining forces. In this episode: Meet Rasmus Authentic Content - explained Video content as a driver of progress You either do content or work as a cashier Public Vs Private How to start doing content Case example of how to utilize authentic content Content stories and how amazing it is How does the social media algorithm work Leverage of media and internet Coaching problem - Rasmus is doing better for others than for self Measures, statistics, and KPIs in content Rasmus gives live feedback on the Romans's content Importance of correct audience targeting and correct audience Live feedback on Romans Linkedin Amount of content to put online What is your “why”? Leave the comment “I heard this podcast” If it is not too much, press the subscribe button to avoid missing new episodes. Have an awesome day ✌️ Our all-time favourite episodes you might enjoy: https://open.spotify.com/episode/5G9307KOArlNEK8CHsEoNL?si=010dbc89d3bb47da