The Pareto and Quad Principles: How to Grow Your Business with Kerry Baskins

Join Host Chaz Wolfe in Episode 210 of Gathering The Kings Podcast as he welcomes Kerry Baskins, a successful 7+ figure entrepreneur and CEO of Peak Toolworks, who has transformed a struggling business into a thriving one by prioritizing leadership and teambuilding. Kerry shares his expertise on earning a following, decision-making, complexity reduction, and the Pareto and Quad principles. Tune in to learn how to strengthen your core, focus on your ideal customers, and grow your business beyond 7 figures. Don't miss out on Kerry's valuable insights and his upcoming book, "The Transformational Toolbox." Plus, stay tuned for recommended resources and ways to connect with Kerry and Chaz. If you want to succeed in business, this is the episode for you! During this episode, you will learn about;[01:50]  Intro to Kerry and his business[02:59]  Why Kerry continues to push[04:45]  Was Kerry always people-oriented?[06:23]  How Kerry moved into entrepreneurship[10:09]  A good decision Kerry made[13:20]  Kerry’s thoughts on why entrepreneurs chase the wrong customer[20:44]  A bad decision Kerry made[25:41]  Kerry’s approach to decision-making[28:53]  One trackable metric Kerry would use[30:14]  Kerry’s book recommendation[31:39]  Kerry’s thoughts on networking[32:25]  What Kerry would tell his younger self[33:31]  How to connect with Kerry[34:45]  How to connect with Chaz and info on Gathering The Kings MastermindNotable Quotes:“We can be strong without having to be arrogant. We can be decisive without having to be rude.” - Chaz Wolfe (Host)“Even if that market's big and it's a sharp blade, I gotta stay with my core and I gotta pick what is incrementally realistic from there.” - Kerry Baskins“I should be able to make my core really well and I haven't earned the right to grow into new products till I do that core really, really well.” - Kerry Baskins“80/20, as a business process, isn't a cutting process. 80/20 is a growth process.” - Kerry Baskins“If you take the cost that goes into Quad four and you reapply it to overserve Quad one and overserve your customers that buy your core, you can , grow your share of wallet spectacularly.” - Kerry Baskins“Strengthening your core is what really helps you to grow.” - Kerry Baskins“The largest thing that we can do with failures is to be able to look back and see how they've grown us.” - Chaz Wolfe (Host)“What works every time is the application of fundamentals and the reduction in elimination of the complexity that gets in your way to execute on fundamentals.” - Kerry Baskins“My network is probably the whole reason I've been successful.” - Kerry Baskins“Push like you have been. Never quit. But don't take yourself as seriously as you do.” - Kerry BaskinsBooks and Resources Recommended:Good to Great by Jim Collinshttps://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996FYI for Your Improvement by Michael Lombardohttps://www.amazon.com/FYI-Improvement-Guide-Development-Coaching/dp/0974589233Let’s Connect!Kerry Baskins:Email:  [email protected]: